• Online Reviews – 50 Stats You Need To Know!

    Your company provides a service to customers, and those customers communicate their experience to the world through an online medium, often online reviews. These reviews contribute to the digital portfolio of every business. Your local business clients need reviews. Aside from building customer trust and helping with SEO, Google’s markup of a company or product in search can now include reviews and ratings.

  • The 4 Biggest Pinterest Marketing Mistakes

    Could these mistakes on  Pinterest costing you followers or even sales opportunities? Contact Nusani Social Media for help with your business

  • 11 Hacks For Improving Your Email Click Rates

    As you grow your list of subscribers, ensuring your click-through rate remains high can become a challenge. Because even if your list is growing, it doesn’t mean much if no one is navigating to your site. 11 entrepreneurs from YEC weighed in about what you might be overlooking that causes click rates to stay low, and what you can do to fix it. Link Placement and Anchor Text Usually when...

  • How to Optimize Your #PPC Campaign for Phone Calls

    You set up what you thought was a great pay-per-click campaign targeting the right keywords, sending users to highly specialized landing pages, and even split testing your ads. Finally, after investing considerable time and budget you get to the point where users are no longer just clicking the ads—they are actually converting! At first you are happy just to get these conversions until you realize these users who convert….they aren’t buying....

  • Social Profile SEO: Optimizing For Rankings & Search Visibility

    Bloomua / Shutterstock.com Social profiles are great assets for building your online presence. They are great for expanding your reach, for customer retention and engagement and for amplifying content. But they can also be great for capturing more search visibility for your brand. In today’s world of negative third-party reviews online, which can rank very high (cough, Yelp) for brand searches, you need as many online assets as possible to push...

  • Customer Service Quotes to Live

    As a marketer, you probably already know customer service is one of the most important parts of the job. In fact, according to Forrester, 90% of customer service decision makers believe that delivering good customer service is critical to their company’s success. And, there’s plenty of stats to explain why customer service is such a big deal: A whooping 89% of consumers have stopped doing business with a company...

  • Facebook, Not Google, Is Now the Top Referral Source for Digital Publishers

    As the industry leaders, Facebook and Google seem to be locked in eternal struggle for supremacy. Over the last number of years one of the main areas of contention between the two has been driving referral traffic. However, it’s not simply about top market share, it’s a contest between social referrals and search engine referrals. Until recently Google has been the top traffic referrer online. But according to data...

  • How To Manage Your Old & Outdated Content

    Last month, Google announced that it’s rolling out Panda 4.2 over the next couple of months. It’s the first refresh in almost 10 months of the now-infamous algorithm update that’s partially responsible for the “content is king” mantra that’s swept the search industry. That’s great news for anyone who was hit last September and has worked to remedy their low-quality content; your hard work should be rewarded as your site slips back...

  • Look Out Siri, Google Now & Cortana, Facebook M Wants To Be Your Digital Assistant

    Facebook wants to be your digital assistant. The social network today announced it is testing a Siri-like personal assistant called M. The service is a blend of artificial intelligence — similar to that which powers Apple’s Siri, Google’s Google Now and Microsoft’s Cortana — and human input, and Facebook believes that combination will make M better than its rivals. Like Siri, M will be able to give recommendations about...

  • 13 Ways to Drive #Sales With Your Company Blog

    A company blog is essential for establishing your place on the web. You can use it to share updates, post about your industry, and even advertise open positions. What’s more, you can also use it to drive sales. To help you capitalize on this profit potential, YEC asked 13 successful business owners how they’ve used their own blogs to drive product or service sales. Take an Educational and Consultative...

  • Cortana For Android Is Officially Available For Download In US Beta

    A month ago Microsoft’s virtual assistant Cortana became available for download in a pre-beta release. Now an official US beta version of Cortana for Android is here. An iOS version is coming soon. The full Cortana experience and functionality are available to Windows 10 and Windows Phone users. But because Cortana for Android doesn’t access your email or read your calendar it can’t deliver the same depth of functionality...

  • Is Your Business Getting Reviewed on These 10 Online Platforms?

    Online reviews have become an essential part of running any type of business in 2015. Just as people check Yelp for restaurants or movie critics for a new film, online reviews have a place in any business, from e-commerce sites to blogs to educational sites, and so on. While they haven’t always been an integral part of running a digital business, monitoring online reviews is now a necessity. Your...

  • Yes, The Click-Through Rate Is A Ranking Signal, But…

    Last year, I had to do an extensive online reputation management job for a client. While I was able to outrank most of the other websites already in search engine results pages (SERPs), one specific issue presented a higher difficulty: Two top spots were occupied by some very old (c. 2005–2006) articles. My task was to override those results, growing the digital properties owned by my client. Unfortunately, even after employing a...

  • Book An Appointment Right From The Search Results With Google’s Latest Test

    Nusani Media News Alert: Book An Appointment Right From The Search Results With Google’s Latest Test. visit www.nusani.com for more news

  • How Page Views, Time On Site & Bounce Rate Predict For Changes In Quality Score And Revenue

    Over the years, Google’s Quality Score secret recipe has become more sophisticated and more challenging to optimize against. From Google’s blurry definition, we know that Quality Score is mostly a function of your historical CTR (click-through rate), as well as the “quality of your landing page.” However, the landing page quality piece can be hard to quantify. In this post, I will share a few findings about how engagement...

  • 7 Steps To Semantic Content Excellence

    Lately, I have seen more and more people write about “Semantic Content Optimization,” the practice of tuning your Web pages to satisfy a larger percentage of visitors. I’ve written about various aspects of it, too, including my article on the 100-User Model here on Search Engine Land. In today’s post, I am going to outline a seven-step process for Semantic Content Optimization for one target Web page. Why Does...

  • Google Mobile Results Have New Expandable Sitelinks

    Google has launched a new format for the sitelinks on the mobile search results. Shree Vaidya spotted the change, and I am able to replicate the new look for sitelinks. Google Sitelinks are the links under a search result snippet that add additional navigation links to important, often relevant, pages on the website. Here is a picture of the new look, where you can expand a category of the...

  • Why Local SEO is Still Crucial for Enterprise Companies

    It can be easy for the big wins to dominate your SEO strategy. The high readership, high authority bonuses can seem more beneficial to you – and your clients – than optimizing locally. It may be hard to justify spending budget on optimizing for what is often perceived as low-conversion areas, but that’s simply not looking at the bigger picture.

  • 20 Useful Content Marketing Tips You Might Not Be Using

    Nusani Media: 20 Useful Content Marketing Tips You Might Not Be Using. For more car dealer advertising, seo, social media news, nusani.com

  • Four Ways To Stay On Top Of Average CPC

    It stands to reason that when you’re running pay-per-click ads on Google, you want to know the price that you’re paying for those clicks. Here’s an important consideration, though: Average CPC is often not the price you’re paying for each of your clicks. This sounds more obvious than it actually is, but average CPC is only the average of what you’re paying. There are a whole bunch of other considerations that...

  • 11 Awesome Video Marketing Tools

    According to Cisco, consumer internet video traffic will account for 80 percent of all consumer Internet traffic globally in 2019. That is a whopping 64% increase from 2014. For marketers, if you’re not already taking advantage of the impact that videos have in your content marketing strategy, then you absolutely have to jump on the bandwagon. However, before you just start devoting time and resources into making videos, make sure...

  • Facebook Beefing Up Dynamic Product Ads

    Facebook began offering dynamic product ads in February, and those ads will gain several robust new features “over the coming weeks.” Dynamic product ads allow advertisers to feature multiple products in a single ad. The social network announced in a Facebook for Business post that upcoming new features for dynamic product ads will include cross-selling functionality, conversion optimization and, as announced earlier Tuesday, availability via Facebook Audience Network. The motivation behind the...

  • Top Search Ranking Factors of 2015, According to Moz Study

    Nusani Media: Learn about the top search engine ranking factors released so far for 2015. automotive seo, car dealer advertising, industry news

  • 7 AdWords Shortcuts to Save You Time

    PPC is rife with potential time sucks. Ad text optimization, keyword research, bid management, reporting, landing page optimization and other PPC tasks are all important facets of your paid search management. Even so, they can suck the life out of you if you’re wasting time on the elements that just don’t matter. Larry Kim and I recently held a webinar on seven AdWords shortcuts that can save you time...

  • Google Updates The “Local Pack” Showing 3 Results Instead Of 7

    Nusani Media: learn about recent update from Google that could impact your local SEO and leads to your business.

  • The 16 Secrets Of Guerrilla Local SEO

    When it really comes down to it, SEO and local SEO are just forms of marketing. Much like a Yellow Pages listing, they represent a way to get your business in front of interested consumers. With Yellow Page listings, as in most forms of advertising media, you can simply pay to appear. You choose your slot, pay the piper and you are in — so the marketer’s focus tends to be...

  • Facebook: The Reputation Management Tool You’re Probably Ignoring

    Some 30 million businesses had active Facebook pages in 2014 says TechCrunch, and judging by what flies across my newsfeed, most companies are using this blue behemoth to discuss new products, promotional pricing, and philanthropic events. In short, they’re using Facebook a little like a newspaper and a little like a billboard. It can do more. By tapping into a few secret features on Facebook, or using features you’ve...

  • Hey SEOs, Check Out This New White Hat Method to Pay to Rank on Keywords You’re Targeting Organically

    I’m about as white hat as they come and would never advocate that you do anything shortsighted or irresponsible (as tempting as the instant payoff might be) to jeopardize your brand. But when I see a cool new ethical and totally above-board way to swing the AdWords pendulum in favor of marketers, I say go for it! This fun new hack uses Google’s own web crawling technology in a...

  • 35 Ways To Make Your Site Search Friendly

    1. Consider using HTTPS encryption. In the past, HTTPS/SSL security was reserved solely for the e-commerce sections of the website. This was to protect sensitive personal information, such as credit card numbers. However, Google is making a push for “HTTPS everywhere” by factoring this into its ranking algorithm. For now, it’s only a small factor — but that could change as more sites make the move. The key to going fully secure on your website is...

  • The Unfortunate Consequences Of Ignoring Links

    If you care at all about the online visibility of your business or brand, you cannot disregard links. There seems to be a common misconception floating around the digital marketing sphere that you don’t need to worry about links, and instead you can just “produce great content” or focus only on “doing good PR and marketing,” and the links will somehow come through magic. Strategies such as content marketing and...
Nusani | Digital Advertising & Automotive Agency