Customer Service Quotes to Live

As a marketer, you probably already know customer service is one of the most important parts of the job. In fact, according to Forrester, 90% of customer service decision makers believe that delivering good customer service is critical to their company’s success. And, there’s plenty of stats to explain why customer service is such a big deal:

  • A whooping 89% of consumers have stopped doing business with a company after they experienced poor customer service. (RightNow Customer Experience Impact Report)
  • 40% of customers have purchased from a competitor because of their reputation for great customer service. (Zendesk)
  • 55% of consumers who intended to make a purchase backed out because of poor customer service. (American Express)
  • 73% of consumers have stated that friendly customer service reps can make them fall in love with a brand. (RightNow)
  • 95% of customers who have had a bad experience will share it with others. (Zendesk)


In short, outstanding customer service can help your brand increase sales and poor customer can have serious repercussions.

To ensure your brand goes above and beyond for its customers, here are 50 inspiring and motivating quotes that you should print out and hang in your office to remind you just how valuable your customers are for your business.

1. “Rule 1: The customer is always right. Rule 2: If the customer is ever wrong, re-read Rule 1.” – Stew Leonard, founder Stew Leonard’s

2. “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos, founder of Amazon

3. “Make the customer the hero of your story.”Ann Handley, bestselling author and Chief Content Officer of MarketingProfs

4. “In the end, the customer doesn’t know, or care, if you are small or large as an organization. She or he only focuses on the garment hanging on the rail in the store.” – Giorgio Armani, founder of Armani

5. “Your most unhappy customers are your greatest source of learning.” – Bill Gates, c0-founder of Microsoft

6. “There is a spiritual aspect to our lives – when we give we receive – when a business does something good for somebody, that somebody feels good about them!” – Ben Cohen, co-founder of Ben Jerry’s

7.  “Customer service is an opportunity to exceed your customer’s expectations.” – John Jantsch, President at Duct Tape Marketing

8. “Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.” – Donald Porter, V.P. at British Airways

9. “Service, in short, is not what you do, but who you are. It is a way of living that you need to bring to everything you do, if you are to bring it to your customer interactions.” – Betsy Sanders, author of Fabled Service

10.  “Your website isn’t the center of your universe. Your Facebook page isn’t the center of your universe. Your mobile app isn’t the center of your universe. The customer is the center of your universe.” – Bruce Ernst, V.P. of Product Management at Monetate

11. “The more you engage with customers the clearer things become and the easier it is to determine what you should be doing.” – John Russell, President at Harley Davidson

12. “Customer service represents the heart of a brand in the hearts of its customers” – Kate Nasser, The People-Skills Coach

13. “Customers don’t always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people bought was stale and they weren’t enjoying it. Once they tasted ours and experienced what we call “the third place”… a gathering place between home and work where they were treated with respect.. they found we were filling a need they didn’t know they had.” – Howard Schultz, Chairman and CEO at Starbucks

14. “In the world of internet customer service, it’s important to remember your competitor is only one mouse click away” – Doug Warner, Internet enthusiast

15. “Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.” – Zig Ziglar, author, salesman, and motivational speaker

16. “Do what you do so well that they will want to see it again and bring their friends.” – Walt Disney, co-founder The Walt Disney Company

By by @albertcostill

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