TV Commercials
Television Commercials for Car Dealers and Retail Businesses
Television is one of the most intimate mediums available for advertising. Where some media have limitations on the qualities it can offer in delivering an advertising message, television has the advantage of sight, sound and taken to a digital level, interactivity of delivering even more personalized information. Television advertising was once thought as only an option for big corporate companies and national businesses. But when the cost of television advertising is broken down by the total size of the audience it reaches and the possibility for the total amount of leads generated from its effectiveness, it can actually be a very affordable medium to use for a branding a company.
The power behind television advertising is that it gives a company validity and identity, that a consumer can relate to. By seeing the company, its products, the location, the people that work there, hearing about the product and services, all creating a message that appeals to the audience, a business can attract new customers that it couldn’t reach by using other alternative marketing ways. The importance of having an effective TV commercial is broadcasting the right message in your spot.
Having the best video, with visual effects but with no message to back it up will not move an audience to take interest in your product. The same holds true for having a great audio message but a video that is not connecting with the audio will only confuse viewers or not even gain their interest to begin with. Combining a strong audio message and video message will make the call to action have even more of an impact on your audience. And that is the ultimate goal for a successful television marketing campaign. You want to create interest and curiosity about your company so that the audience will feel the need to want more, to have your product and to go to your business! Drive home your selling points with your commercial and television will be a great marketing tool to your company.
But like most media available out there, television comes in different forms. When speaking of “television”, advertisers are generally referring to “broadcast television”. Broadcast television includes local networks and the major national networks that advertisers can purchase commercial time on. Broadcast television’s signal can reach a large market area, usually reaching at least 90% of the total viewing area in a market.
Advertising on broadcast television has many benefits, including the mass reach you will attain advertising on a local television station. The potential to reach a large audience with one commercial can easily be realized with broadcast television. Broadcast television also offers a local appeal as you are aligning your business with one of the local television stations in your city. Audience members can have loyalty to their favorite television station over others and by partnering your company with that station, viewers can also find that loyalty with your business as well. Your commercial will be in good company of many national advertisers including the automotive industry, furniture retail, pharmaceutical products as well as the financial industry are some of the bigger categories that rely heavily on television advertising to improve a company’s business. And by advertising on broadcast network television, you can again create genuineness and validity in your business by marketing on a network station.
So by creating the right message with the right impact and advertising it on a strong broadcast station, your advertising campaign can create real results for your business . Chose an advertising agency that will work with you to develop your marketing campaign and to maximize your budget with a higher return on investment. Nusani Media is your advertising partner that can deliver results for your company!