Social News and Tips

5 Ways to Keep Your SEO Clients Forever by @albertcostill

We are all very well aware that the SEO landscape is one that is always changing. Keeping up with the Googles and Bings of the world is a job that requires constant management and upkeep. For those of us who work in the industry, it’s easy to forget what are our roles are when servicing client needs. This is why over the years, and moving forward, the role of...

Google Stock Price Soars on Strength of Mobile Ad Business by @mattsouthern

Google’s stock price shot up immediately on Friday, rising nearly 15% following the previous day’s earnings call with new CFO Ruth Porat. Porat announced profits that handily beat Wall Street estimates — second-quarter revenue totalled $14.35 billion, an 11% increase, resulting in a profit of $6.99 a share. Google’s reported revenue of $14.35 billion is up from Wall Street’s estimated $14.28 billion. Revenue growth is largely credited to the...

How to Enhance Your Ad Performance with Facebook Carousel Ads by @thebigdebowski

Last year, Facebook introduced the carousel format for Facebook ads which lets advertisers showcase multiple images and links in one ad. When comparing carousel ads to standard link ads, advertisers saw a 30-50% decrease in cost per acquisition and a 20-30% decrease in cost per click. And, there’s good news! These are easy to configure in your regular ad console. Carousel link ads allow businesses to get better results by...

The Importance Of Monthly Versus Rolling Average Search Volume

When it comes to optimizing your content, it is critical to monitor search volume data. Properly optimized content will naturally use keywords to best match the queries of users so that interested parties can find and interact with the brand. When you understand the search volume data for different keywords, you will able to evaluate your market opportunity, as well as the potential demand for your content. In an...

Check Out Who’s Speaking At MarTech Europe: Register By 31 July To Get The Lowest Rates

Power up your marketing strategies and operations by attending MarTech Europe: The Marketing Tech Conference. Taking place 20–21 October in London, MarTech is a vendor-neutral forum to exchange ideas with and learn from your fellow marketing technologists and digital innovators. MarTech’s agenda is composed of 20 sessions focused on marketing technology topics that go above and beyond the fundamentals of digital marketing. Our high-caliber speakers will offer firsthand accounts...