Social News and Tips

Social Frames For Social Strategies

What Send Social Traffic To Someone Else? Keeping your social media profiles updated, fresh and engaging is no easy task. You are probably constantly thinking and looking for content ideas that would be interesting to your users. Does it bother you that once you do share this content and user interacts with it - clicks on the link to read that article - you loose the user?

Create Your Own Display Audiences With Custom Affinity Segments

A key aim for any advertiser using display is, naturally, to serve ads to the most relevant audience possible. Even when bidding on a CPC basis, wasting impressions on users with no interest in your products is pointless. And worse than that, wasting click spend on an irrelevant audience can be damaging to your business. In October 2014, Google released a new targeting option for the Google Display Network:...

The Cross-Border Series Part 2: Establishing A Search Marketing Strategy In Europe

For businesses around the world seeking growth, expanding to Europe is an excellent opportunity. Europeans, who number over 500 million (per collective official country estimates), have some of the world’s highest disposable household incomes (per an OECD index) and drive a massive regional e-commerce industry valued at EUR 200 billion and growing at just under 20% annually, per an Accenture US-EU cross border study. The single most important fact...

Report: Nokia Sells HERE Maps For $2.7B To BMW, Mercedes, Audi Group

According to Bloomberg and CNBC, Nokia has found a buyer for its HERE mapping unit. The company had sought as much as $4 billion for the platform. However, the reported purchase price is roughly $2.7 billion (€2.5 billion). The winning (and perhaps only) bid was made by a German consortium of car manufacturers, which had always been reported among the interested parties. It includes BMW, Audi and Mercedes. In a way,...

SearchCap: Search Marketing Strategies, Google On New TLDs & Bing Search Traffic Issues

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Nokia Sells HERE Maps For $2.7B To BMW, Mercedes, Audi Group According to Bloomberg and CNBC, Nokia has found a buyer for its HERE mapping unit. The Cross-Border Series Part 2: Establishing A Search Marketing Strategy In Europe In the second installment in his...

Instagram Now Searchable On Desktop by @mattsouthern

Instagram announced today that its bringing the search functionality of its mobile app to desktop. Starting today, you can search people, places and hashtags on web. pic.twitter.com/kadwSZd8xt — Instagram (@instagram) July 20, 2015 Starting today you’ll see a search bar when you’re logged in to the Instagram home page. Using the search bar you can search for location tags, hashtags, and other accounts all at once. When you click...

Sites With Most Search Impressions Are Now HTTPS, Google Says

Gary Illyes, Google’s Webmaster Trends Analyst, championed HTTPS as a ranking signal back August 2014 — today he celebrated a milestone for HTTPS and web security. The top ten verified sites in Google Search Console, according to search impressions, are now all HTTPS. There’s no doubt this represents how far HTTPS migration has come along since Google declared it a ranking signal last year. At the same time it’s...

How to Execute Your Startup Idea with $0

Often people think that you need to raise a lot of money to build a successful online business. In this day and age, that’s not true. You don’t need venture capital money to get your startup off the ground. You can do it with little to no money. I’ve created several successful online businesses without any funding. Partly because I was young and had no money! Let’s take a...

SEO 101: Optimize Your Images and Make Them #SEO Rockstars in 4 Steps by @jeanmariedion

Photos were once a bit of a blogger afterthought. Most of us (particularly in the reputation management space) thought of them as eye candy. Photos made pages look nicer, we thought, but they really weren’t doing anything for our SEO scores or our overall page health scores. But here’s the thing: If you spend just a little extra time on your photo posting routine, you could transform your photos...

Google: All Domain Extensions Are Weighted The Same by @mattsouthern

Google cleared the air today about how it deals with domain extensions, and confirmed that they’re all weighted equally. With the sudden surge in the amount of domain extensions available, Google has been receiving questions about how the new top level domains (TLDs) like .expert and .pizza are being treated versus old TLDs like .com and .org. The short answer: When Google crawls, indexes, and ranks URLs it makes...

How To Get Featured Snippets For Your Site

Many people debate the merits of getting a featured snippet — also known as a “rich answer” or “direct answer” — taken from their site and displayed in search results. The detractors suggest that Google providing the answer directly in the search results will lower traffic to the corresponding site. Fortunately, I was able to address that concern by getting some live case studies showing actual traffic results. Case 1: Confluent...

Choice Is Good. Choose SMX East. Rates Increase Saturday!

Guarantee: you’ll never be bored at SMX East. Select from more than 50 sessions, keynotes and clinics. You always have four or more to choose from! Attend sessions that fit your interests — SEO, SEM, social, mobile or analytics and conversions. And your skill level — expert, intermediate or beginner. Here are just a few of the sessions you can join: Eye Tracking Update: How Users View Interact With...

Best Practices for Click-to-Call for Mobile Search- July 28 Webcast

In this Digital Marketing Depot webcast we are going to take a deep dive into the best practices and optimizations for click-to-call mobile search. Our speakers will take us through the challenges marketers face when measuring call conversion and a deep dive on call analytics for search including ways to get even more out of your call analytics. Join us on July 28 for this webcast and learn how...

Cortana For Android Available For Download Ahead Of Official Launch

A few days ago, Microsoft’s digital assistant Cortana became available for download. This is not the official launch and it’s not clear the software is ready for all Android devices. It certainly didn’t function properly on my Nexus tablet. Several people have already written about it and it appears to be fully functioning for some. I downloaded it onto my Nexus 7 and was able to execute certain functions...

SearchCap: Cortana Out For Android, Featured Snippets & Local Marketing

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Cortana For Android Available For Download Ahead Of Official Launch A few days ago, Microsoft’s digital assistant Cortana became available for download. This is not the official launch and it’s not clear the software is ready for all Android devices. It certainly didn’t function properly...

6 Ways You Can Get Your Community to Submit SEO Content by @livlongley

Having an active online community is one of the best ways to help your business grow. But, are you actually getting the most out of your members? While your community will no doubt be advocates and supporters of your business, they can also help you create amazing content that will help you reach out. As Tom Schwab explains on HubSpot, user-generated content is effective because customers know what other customers...

#SEJThinkTank Recap: 18 Ways to Build a Mobile Site Users Love

On Wednesday, July 15th, 2015, the SEJ ThinkTank was joined by Stoney deGeyter, CEO of Pole Position Marketing, for a webinar on a topic that has been on the minds of many marketers lately: getting websites mobile ready. Stoney’s presentation lasted 30 minutes, and was followed by a lively QA session led by moderator Loren Baker, founder of SEJ. A few points Stoney covered: Why mobile matters How user experience...

Introducing Our New Social Producer: Caitlin Rulien by @wonderwall7

I am really excited to officially welcome Caitlin Rulien to the SEJ team! Caitlin is joining us as our Social Producer, which means she will not only be handling all of SEJ’s social media accounts, but will also help out on the editorial and project management side as our team continues to grow. I asked Caitlin why she was excited to join SEJ. She states: “Through my years as a writer,...

Building Natural Links to Your Content — July 21 Webcast

In this Digital Marketing Depot webcast, join experts Cody Cahill, Joe Oliver, Jon Ball and Nicholas Chimonas from Page One Power as they discuss how you can make the most of your link acquisition and content marketing efforts. You’ll learn how to improve your content ranking by identifying and filling content gaps to attract a larger audience, getting content in front of the eyes of influencers, and building natural...

SearchCap: Search In Bing Maps, Google Patent Search & PPC On Mobile

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: US Paid Search Growing But At Slower Rate, Google Brand CPCs Surge Paid search ad spend growth continued to decelerate and clicks rose just 3 percent in Q2, according to Merkle RKG. 7 Mobile Landing Page Tips You Can Implement Tomorrow! So you’ve set...

Digital Advertising On Baidu: A Recipe For Success

In the world of search engine marketing, it is Baidu — not Google — that reigns supreme as the king of search within China. The Chinese search leader is expected to account for around 5% of global digital ad spend this year. In spite of this, most “overseas” (non-Chinese) businesses still don’t advertise on Baidu, including many well-known companies with global influence. However, forward-thinking western luxury brands such as Mercedes-Benz, Hennessey and Sephora — all of which...

Google Sitemaps Report Bug May Show Huge Decline In Indexed Pages

The Google Search Console, aka Webmaster Tools, has a new bug that is concerning many webmasters and marketers. Many webmasters are noticing huge declines in the number of indexed pages being displayed in the Google Sitemaps report. I’ve seen cases of hundreds of thousands of pages being displayed as no longer being indexed by Google. Here is a picture of one such report showing a huge drop in index...

Search In Pics: Android Appetizers, Googlers Batting & Chile Office

In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Googler’s Platforms Team Batting At ATT Park: Source: Google+ Android Appetizers: Source: Google+ Google Geo Signage: Source: Google+ Google Chile Lobby: Source: Google+ Roger at Mozcon: Source: Google+ Be a...

Updated Version of Bing Maps Gets Several New Search Features by @mattsouthern

The new version of Bing Maps, known as Bing Maps Preview, was rolled out last week and already seeing a number of search-related enhancements. Here is an overview of the improvements announced today for Bing Maps: Search Quality: Now that Bing Maps is using the same search engine as Bing.com it’s able to provide more relevant results and more detailed information about locations being searched for. Auto-Suggest: Now when...

Google Adwords Introduces Anticipated ‘Buy’ Button by @mattsouthern

Google’s much anticipated ‘Buy’ button is finally here, at least in a some capacity. The new “Purchases on Google” feature was announced today, along with a number of other notable enhancements. Mobile shopping ads from select retailers will now contain a ‘Buy on Google’ option. Clicking on that option will take you to a retailer-branded product page hosted by Google, from there you can complete the transaction and save...

10 Simple Lessons From Apple for Creating Awesome Content by @JuliaEMcCoy

Creating content is one of the most important steps you can take to keeping clients and bring in new ones. You know an excellent content campaign is crucial for your business, but you might feel like your content is lacking. How do you create stunning content? How can you spice it up and make it truly exciting? Take a look at a few tips I’ve learned from one of...

Next #SEJThinkTank Webinar: “15 Methods for Optimizing Your Facebook Ads” w/ Rocco Baldassarre by @dantosz

Are you advertising on Facebook, but aren’t seeing the results you had hoped for? Or, have you thought about using Facebook ads to drive leads, but didn’t think it would be effective? Facebook is More Than Just Branding Most businesses use Facebook for branding, but sales? Not so much. If you want to finally take full advantage of everything Facebook has to offer businesses, join the SEJ Marketing Think Tank on August...

How to Effectively Use Visual Storytelling [INFOGRAPHIC] by @wonderwall7

8 seconds. That’s all you’ve got to get your prospect’s attention. In a today’s busy world, it only takes that small fraction of time before your prospective client gets distracted and starts to do something else. This is when the value of attention-grabbing visual storytelling comes in. After all, science tells us that human brains are wired to love pictures and stories. In this infographic, Widen explains how to...

New #MarketingNerds Podcast: Successful Strategies for Live Tweeting and Event Coverage on Social Media by @AkiLiboon

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this week’s episode of Marketing Nerds, Social Hospitality Founder and former SEJ Social Media Manager Debbie Miller joins Executive Editor Kelsey Jones to talk about what strategies you can use when live tweeting and covering an event on social media. In this podcast, they cover: How live tweeting and pre-populated tweets can help with your event’s social...

11 Ways to Improve Your Click-Through Rate

When your email newsletter has a healthy open rate but poor click-through, you start to wonder where you’re going wrong. Your emails are being read, but how do you convince people to navigate to your site? To find out, we asked a group of entrepreneurs from YEC their strategies for improving email newsletter click-through rates. They share their tips below: Use Buttons Instead of Links for Key Calls to...