Social Media Content Ideas

Never run out of social media content ideas again! The following list covers just about everything you could possibly post on social media. Have you ever been asked by a client to develop a content marketing plan? Maybe you are required to deliver new content ideas to your client. You need to get to know your client, identify their goals, and find ideas that align with them. This infographic...

35 Ways To Make Your Site Search Friendly

1. Consider using HTTPS encryption. In the past, HTTPS/SSL security was reserved solely for the e-commerce sections of the website. This was to protect sensitive personal information, such as credit card numbers. However, Google is making a push for “HTTPS everywhere” by factoring this into its ranking algorithm. For now, it’s only a small factor — but that could change as more sites make the move. The key to going fully secure on your website is...

The Unfortunate Consequences Of Ignoring Links

If you care at all about the online visibility of your business or brand, you cannot disregard links. There seems to be a common misconception floating around the digital marketing sphere that you don’t need to worry about links, and instead you can just “produce great content” or focus only on “doing good PR and marketing,” and the links will somehow come through magic. Strategies such as content marketing and...

How to Get Your First 1,000 Followers on Pinterest

Although there isn’t much talk about Pinterest these days, it doesn’t mean you should ignore it. It’s actually one of the highest converting social sites on the web… especially for e-commerce related products. But how do you get started on Pinterest? Well, to get you off and running, I have created an infographic that breaks down how to get your first 1,000 followers on Pinterest. Click here to see a...

Bing Will Reward Seattle Seahawks Fans For Using Its Search Engine

Bing is hoping to score some new users for its search engine through a program announced today that targets fans of the NFL’s Seattle Seahawks. The program, called Rewards powered by Bing, is basically the existing Bing Rewards platform customized for the Seahawks organization and its fans. By signing up at bing.com/seahawks, fans will be able to earn credits when they use Bing’s search engine. The program will offer...

How Google Beacons Could Transform Local Business

Imagine walking into your house and having your phone remind you to turn on its WiFi. Of course, you don’t have to imagine, because that technology is already here for both Android and IOS. That functionality relies on the Global Positioning System (GPS) standard; so, while your phone can pinpoint where you are within 11 feet if permitted, our smartphones don’t know what floor we’re on, or how close...

Car Shopping in the Digital and Mobile Age: Facebook Studies

What’s it going to take to get you into that car, now that the process of shopping for vehicles has been altered by technology? Facebook commissioned Ipsos MediaCT to study how the process of buying cars has changed for users 18 and up, and what marketers should do to counter those changes. Ipsos MediaCT shared its findings in a Facebook IQ post, saying of the purchase cycle in general: The...

2015 Social Image Guide

Facebook, Twitter, Instagram, Pinterest – Complete Social Media Image Size Guide  

Using Google Analytics? Proactive Alerts For SEO Reporting

The Age of Information is undergoing a radical transition, from making data accessible to having relevant information presented to us when it matters. Getting notified of your parking location the minute you step off a plane. Getting an alert containing a list of items while walking through the front door of the grocery store. Modern technology has made this all possible. So why should reporting for SEO be any...

July 2015 Review In Content Marketing

It is summertime, and the living is easy — unless you are trying to juggle an effective content strategy along with vacations, bored kids, and a complete lack of motivation. (If you are one of those people who never struggles with motivation, then good on you. I, however, find it way too easy to get distracted by the internet. And nice weather.) So, in honor of summer and my...

12 Updates Of Social Media July 2015

The summer is heating up and so are our favorite social networks! Like the array of social media updates in June, July was another busy month featuring a variety of social media changes.

Pinterest: 10 Ways To Add it To Your Marketing Strategy

Nusani Media - Pinterest may be the third largest social media site after Facebook and Twitter, but it's still a relative newcomer to the scene

Google: Panda 4.2 Is Rolling Out Slowly For Technical Reasons

Nusani Media - explained that the rollout is taking months and months, as opposed to days or weeks, because of an “internal issue” related to “technical reasons.”

16 hidden social media features

The image features 16 little pointers covering four different social media platforms: Twitter, Facebook, LinkedIn, and Google+ (and yes, I know that Google+ is kind of on its way out — but just in case you’re one of the few people out there who actually use it? Well, this one’s for you).

Yahoo Buys Social Commerce Site Polyvore

Nusani Media - Yahoo announced this afternoon that it was buying social shopping destination Polyvore. Yahoo said in its release that the acquisition would “strengthen Yahoo’s digital magazines

The Complete Guide to Local SEO for Multiple Locations

Nusani Media - There are many ways to optimize your website for local SEO so you can be found for multiple locations. Automotive SEO, Car Dealer Advertising

Squeezing More Value Out Of Your Most Important SEO Landing Pages

I recently wrote about how you can dig deeper with an SEO keyword that’s working. Among the tactics mentioned, I included a couple of ways to get more organic traffic for a page that’s already working: Flesh out the page that’s ranking for modified versions of the core term. Reconsider the ranking page’s title tag. Of course, updating the title tag and the keyword targeting for a specific page...

Microsoft Predicts Huge Gains for Bing, Google to Lose Search Market Share

Microsoft’s Windows 10 operating system has the potential to lead to significant gains in search market share for Bing, or so the company predicts in an announcement today. The new operating system puts Bing at the forefront, which is a change the company says will lead to query volume gains from 10 to 15 percent as early as September. Microsoft is framing this as good news for Bing advertisers, suggesting there...

The Complete Guide to Twitter for Your Content Strategy

The Complete Guide to Twitter for Your Content Strategy Compelling and relevant content will help you attract more customers to your website and keep them engaged with your brand. Your followers are more likely to respond to tweets that are relevant to them

5 Indispensable Ways to Convert More Mobile Users

Mobile is the new black. From responsive website design to mobile-optimized landing pages to mobile specific content development, including mobile in your marketing strategy was never more critical to success than it is today. And with good reason, too. Just over half (50.3%) of all traffic to e-commerce sites comes from mobile devices. Yet, conversion rates are among the lowest for mobile users. A big reason for this is...

With Windows 10, Bing Ads Anticipates 10 To 15 Percent More Search Volume By September

With Wednesday’s launch of Windows 10, Bing Ads General Manager David Pann has outlined the benefits advertisers should expect to reap from the ways in which search is woven into the new operating system in a new blog post. Overall, Pann’s message is that Bing Ads advertisers should see lots of opportunity for more search volume as adoption of Windows 10 spreads. Here’s why. More Volume From New And Current Users...

Best Times To Post To Facebook And Other Social Networks

  An agile marketing strategy keeps your team connected with your audience, and utilizes the newest technology to communicate with them. You have to set goals, execute, measure, and adjust for success. The benefits of properly communicating with your audience are clear, so check out this infographic for tips on how to keep in touch with your customers in this social landscape, broken down by each platform. To help...

Talent Vs. Technology: Choosing The Right SEO Solution

SEO Talent vs Technology Deciding on the right SEO solution can be overwhelming. Brands and marketers must consider which tactics, strategies and service providers can bring a search campaign to life. The goal of this article is to provide a guide that delivers a breakdown of considerations and help your brand select the best SEO solution to meet your brand’s needs. By asking strategic questions about the benefits and...

Local Businesses Squeezed Out Of Organic Search By Larger Websites

A search engine study completed in early July by BrightLocal (my employer) found that local businesses are being squeezed out of organic results for high volume “head” terms, but they get greater share of voice for long-tail and geo-modified terms. In this research, we explored which of the three main search engines are most generous to local businesses and give them the greatest amount of page one “real estate.” The objective is to provide a clear picture of whether it is local...

Google Sends Mass Warning: “Googlebot Cannot Access Your JavaScript and CSS Files”

Don’t be alarmed if you received a warning from Google in your email today — many webmasters were alerted that “Googlebot cannot access your JavaScript and/or CSS files.” Google sent out this warning via Search Console, while also reminding them that Googlebot’s inability to access those files may result in “suboptimal rankings”. That sounds bad, but the good news is there’s an easy fix for it and implementing the...

What Type of Content Should a Cornerstone Article Be?

People often ask us how to improve their rankings on specific keywords. In our site reviews, we can really analyze a site and come up with a tailor-made answer to that question. But in most cases, the information about cornerstone content written by Joost de Valk almost an era ago would still be sufficient. In Joost’s awesome post, you can read you have to create a few really awesome pages...

Google’s Tips on How to Protect Your Site from Getting Hacked

Google continued its #NoHacked campaign today with some tips on how to prevent sites from getting hacked. This past year saw a 180% increase in the number of sites getting hacked, Google says, and in order to ensure your site isn’t targeted the company recommends taking the following precautions. Password Security By now it’s practically common knowledge that a strong password contains a combination of letters, numbers, and symbols —...

YouTube Ranking Factors: Getting Ranked

YouTube is arguably the second largest search engine on the Web. It is the third most visited site on the Web, according to Alexa and SimilarWeb. Recent information released by Google has shown that more and more users are using YouTube as a search engine. Searches related to “how to” on YouTube are growing 70% year over year. It is also no secret that video content is more engaging...

Google Panda 4.2 Rolling Out Now, Affecting 2-3% of Queries

Google’s Gary Illyes has confirmed that Google started rolling out Panda update version 4.2 last weekend, affecting 2–3% of queries. If you haven’t felt any impact from the update yet, it doesn’t necessarily mean you’re in the clear. Panda 4.2 will take a few months to fully roll out, Illyes says, so you may not notice it for a while if at all. In fact, there has been little...

WordPress 4.2.3 Now Available: A Critical Security Release for All Versions

WordPress 4.2.3 is now available, which is a security update for all previous versions that the company strongly encourages downloading. All versions of WordPress from 4.2.2 and below are said to be affected by a cross-site scripting vulnerability. This could allow users with the Contributor or Author role to compromise a site. WordPress is always careful not to reveal too much information about its security vulnerabilities — so exact...