Online Reputation Management – Automotive Reputation Management

Every day, customers are talking about businesses online, whether it’s on DealerRater, Yelp, Urbanspoon, Tripadvisor, Google+, Facebook, personal blogs, or elsewhere. 61% of consumers read online reviews before making a purchase decision; this wealth of chatter has a direct impact on sales. Reputation Management is simple: it shows businesses what all of these customers are saying and helps them improve their visibility in local searches.

REPUTATION MANAGEMENT

WHY IS YOUR BRAND'S ONLINE REPUTATION IMPORTANT?

of internet users read online reviews

Internet users trust online reviews

Change their minds based on a bad review

What Is Reputation Management

Your reputation is both what you say about yourself and what others say about you. Managing your reputation is nothing new; businesses have been doing it forever. What’s new is how the internet and social media have changed the way businesses are being defined and how fast reputations spread. New media sources have changed how brands are perceived. In the past, a business defined itself with what it said in its advertising, but now the customer defines the business by providing real-time feedback through channels like Facebook, blogs, social media, forums, review sites, and more. Reputation Management is part of the overall Engine Branding Optimization Strategy

MANAGE LOCAL LISTINGS WITH PRESENCE MANAGER

Presence management is making sure that customers can find the right information about a business online. Being listed correctly and consistently across directories, review sites, and social networks is crucial.

How well a business ranks on search engines is influenced by the consistency of its listings across the internet. The more consistent a business’s listings on sites like Yellowpages.com, Google+ Local, Dexknows, Judy’s Book, and others, the higher up on Google it will place. Fixing these listings is a minor chore with a major impact. The first Google result gets 53% of clicks, while the second receives only 15%.

WHAT REPUTATION MANAGEMENT SHOULD INCLUDE:

Reputation Management Strategy works to achieve a variety of goals. Nusani’s Reputation Monitoring tool helps businesses:

  • Correct their online listings
  • Respond to online reviews
  • Benchmark themselves to their competitors
  • Monitor employees’ internet activity
  • Engage with customers through social media
  • Stay on top of new conversations with reports and alerts
Sources: Harris Interactive, Cone, INC, Etailing group

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